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People Trees

CompanyNumber8 Creative Inc.
Lead DesignersKei Sato
ClientPeople Trees Ltd.
Prize(s)Bronze in Print / Logos, Trademarks and Symbols
Entry Description

This is the logo design and branding for a company called "People Trees Ltd.". People Trees is a company that provides consulting and business support for people-related operations, such as formulating personnel and compensation systems for client companies, support for recruitment, and building for personnel development programs. The symbol is designed with the motif of leaves and the image of the kanji for "人(Japanese for "people")". The leaves represent the owners and employees of client companies, embodying the idea of People Trees that the company grows when they both come together.


Born in Tachikawa-city, Tokyo, Japan in 1983. Graduated from Musashino Art University with a degree in Visual Communication Design in 2006. After working at Recruit Co., Ltd. and Recruit Communications Co., Ltd., established Number8 Creative Inc. and working as an art director / graphic designer.

Awards and Prize

German Design Award 2018 [Winner]
Red Dot Award: Communication Design 2016 [Winner]
1st Indigo Design Award [Gold Award]
Quemoy International Poster Award for Peace [Silver Award]
International Visual Identity Awards 2018 [Silver Award]
A’Design Award 2018 [Silver Award]
11th International Design Awards [Silver Award]
Novum Design Award 2019 [Silver Award]
41st Japan BtoB Advertising Award [Bronze Award]
Taiwan International Graphic Design Award 2015 [Judges' Special Award]
HKDA Global Design Awards 2018 [Excellence Award]
International Poster Biennale for Peace Nanjing 2019 [Excellent Award]
Graphis Design Annual・Poster Annual・Advertising Annual・Logo Annual [Gold Award]