“Annual Report.” The eyes glaze over at those two words. But not in the case of Moreno Valley Utility’s report; MVU’s annual recap is just as much about the community it serves as it is about kilowatts and transformers. Setting the tone, the MVU Annual Report begins with a commitment to adhere to City of Moreno Valley Customer Care Standards. It continues in a customer-focused style, explaining in clear, direct prose and helpful, engaging graphics the many benefits to residents and the true value of being “community powered.”
Answering, ultimately, to a client base of 214,000 residents, the City of Moreno Valley’s media and communications team, MoVal Media, brings together the award-winning video, graphic-design and writing talents of a seasoned group of public-sector PR experts. Our daily challenge is to create attractive and memorable products and campaigns around municipal initiatives and policies that can span the city’s diverse cultural, age and language demographics to effect change, understanding and broad support. The MoVal Media team and individual members have earned numerous awards, including two Emmys.