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Better Origin, Ascend Studio | International Design Awards Winners
Better Origin, Ascend Studio | International Design Awards Winners
Better Origin, Ascend Studio | International Design Awards Winners
Better Origin, Ascend Studio | International Design Awards Winners
Better Origin, Ascend Studio | International Design Awards Winners
Better Origin, Ascend Studio | International Design Awards Winners
Better Origin, Ascend Studio | International Design Awards Winners
Better Origin, Ascend Studio | International Design Awards Winners
Better Origin, Ascend Studio | International Design Awards Winners
Better Origin, Ascend Studio | International Design Awards Winners
Better Origin, Ascend Studio | International Design Awards Winners

Better Origin

CompanyAscend Studio
Lead DesignersPaul Croxton
Design TeamPaul Croxton, James Capenhirst
ClientBetter Origin
Prize(s)Gold in Print / Corporate Identity - rebranding, Silver in Print / Logos, Trademarks and Symbols
Project LinkView
Entry Description

Rebrand and renaming for biotech firm formed out of Cambridge University, UK, (formerly known as 'Entomics') who have produced the world's first AI powered protein bio-system. One third of all food produced each year is wasted, yet food supply will need to grow 70% by 2050 to meet the needs of a growing population. In response, we positioned Better Origin as ‘the missing link in a broken food chain’ and developed a brand identity to reflect the cyclic, tech-focused nature of their enterprise. Remit included naming, brand strategy, logo, identity, packaging and animation design.

Bio

We are a brand, design and web studio based in Farringdon, London. We help ambitious organisations create meaningful change by defining purpose and elevating it into powerful design narratives. This creates uniquely positioned, differentiated brands, transforming businesses and creating value for customers and users. Our design is defined by this clear vision and is expressed through powerful concepts that are strategically led. We believe great organisations deserve great design. Big or small, old or new, we are for brands that matter.