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U!mano Brand, Laika Design | International Design Awards Winners
U!mano Brand, Laika Design | International Design Awards Winners
U!mano Brand, Laika Design | International Design Awards Winners
U!mano Brand, Laika Design | International Design Awards Winners
U!mano Brand, Laika Design | International Design Awards Winners
U!mano Brand, Laika Design | International Design Awards Winners
U!mano Brand, Laika Design | International Design Awards Winners
U!mano Brand, Laika Design | International Design Awards Winners
U!mano Brand, Laika Design | International Design Awards Winners
U!mano Brand, Laika Design | International Design Awards Winners
U!mano Brand, Laika Design | International Design Awards Winners

U!mano Brand

CompanyLaika Design
Lead DesignersMarcelo Ruis Vargas Martinelli
ClientIbis Hotel
CreditsLaika Design
Prize(s)Bronze in Print / Logos, Trademarks and Symbols
Entry Description

The bar project developed to the Ibis hotel chain immerses itself in the culture of São Paulo city in its essence: the way of appropriating every culture that arrives in the city, because nothing is strange, everything is digested by the city of São Paulo. The project should have the soul of São Paulo and the result was U! Mano, a name that unfolds in many meanings. It has in its composition a São Paulo slang, “mano” (meaning bro), used nowadays by everyone without class distinction, and an interjection, “U!”, showing excitement about something.

Bio

Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.

Awards and Prize

2004, "7th Brazil Graphic Design Biennial", Sao Paulo/Brazil, Selected.
2006, "8th Brazil Graphic Design Biennial", Sao Paulo/Brazil, Selected.
2008, "USP Corporate Communication Award", Brazil, Sao Paulo/Brazil, Winner.
2019, "A' Design Award Winner for Graphics and Visual Communication Design Category", Braspag Payment Technology Company Branding, Como/Italy.
2019, "A' Design Award Winner for Print and Published Media Design Category", White Paper Abraidi Book, Como/Italy.
2019, "Bronze A' Design Award Winner for Packaging Design Category", La Bombe Packaging of Éclair, Como/Italy.
2019, "Bronze A' Design Award Winner for Packaging Design Category", Riba Leve Light Beer Label, Como/Italy.
2019, "13th Brazil Graphic Design Biennial", Sao Paulo/Brazil, Selected.
2019, "Honorable Mention IDA International Design Awards Winner for Print Editorial Category", Dorina Nowill Annual Report, Los Angeles/USA.
2019, "Honorable Mention IDA International Design Awards Winner for Print Annual Reports Category", Dorina Nowill Annual Report, Los Angeles/USA.
2019, "Bronze IDA International Design Awards Winner for Print Editorial Category", Justine Book, Los Angeles/USA.
2020, "LICC London International Creation Competition 2019", Honorable Mention in Illustration Graphic Design, Superlimão Brand, London.
2020, "LICC London International Creation Competition 2019", Shortlist and Honorable Mention in Illustration Graphic Design, La Bombe Packaging, London.
2020, "Bronze A' Design Award Winner for Graphics and Visual Communication Design Category, Superlimão Brand Identity, Como/Italy.
2020, "Silver A' Design Award Winner for Print and Published Media Design Category", Dorina Nowill Annual Report, Como/Italy.
2020, "iF Design Awards Winner 2020 for Annual Report", Dorina Nowill Annual Report, Germany.
2020, "Bronze IDA International Design Awards Winner Print-Logos, Trademarks and Symbols", U!mano Brand, Los Angeles/USA.