IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Introducing the 'Hard Rock Fragrances' This is a story of diversity, inclusivity, and connection. A harmonization of color, music, scent, and feeling. A composition where all is one. The silhouette that holds the antidote to bring you back to a memory or create new, meaningful ones. A kaleidoscope of
legends and icons, artistry and sustainability, passion, and culture. Shifting and changing at the turn of a hand, with the same story echoing true: embrace everyone. The fragrance sets the stage where music pulses through all things and leaves a lasting impression on your skin and the planet.