Unwind Retail Experience

"Unwind" is a conceptual brand helps people transition from their busy days out and about to their relaxing nights at home. Unwind's retail experience encourages mental decompression by engaging the senses through form, color, texture and light. The concept of unwinding thread inspired the store’s floor plan, colors, and architectural elements. The color temperature rises on the second level to create an increasingly relaxed atmosphere. Thread-like architectural features are tightly wound, forming shelves, on the first level, and looser, forming curved partitions, on the second level.

Silver prize in the "Interior Design: Retails, Shops, Department Stores, Malls" category in the 14th Annual International Design Awards (2020)
https://idesignawards.com/single-winner/9-29821-20/0/