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Doritos Rainbow - Mexico, PepsiCo Design and Innovation | International Design Awards Winners
Doritos Rainbow - Mexico, PepsiCo Design and Innovation | International Design Awards Winners
Doritos Rainbow - Mexico, PepsiCo Design and Innovation | International Design Awards Winners
Doritos Rainbow - Mexico, PepsiCo Design and Innovation | International Design Awards Winners
Doritos Rainbow - Mexico, PepsiCo Design and Innovation | International Design Awards Winners
Doritos Rainbow - Mexico, PepsiCo Design and Innovation | International Design Awards Winners

Doritos Rainbow - Mexico

CompanyPepsiCo Design and Innovation
Lead DesignersPepsiCo Design and Innovation
Design TeamPepsiCo Design and Innovation
ClientPepsiCo
Prize(s)Silver in Print / Packaging
Entry Description

In summer of 2019, we set forth on a mission to land Doritos Rainbow in the hearts of the LGBTQ+ community and Latin Americans everywhere. By delivering a meaningful message, we sought to celebrate the LGBTQ+ community with the people of Mexico and Brazil by creating unique local experiences that would inspire the world. Doritos Rainbow was hailed as innovative and effective, resulting in greater awareness of Doritos as a brand that supports the Rainbow movement. Impacting millions of people, the strategy was about breaking down barriers by bringing everyone together with ONE BOLD MESSAGE.