IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Design team based on the concept of 「Brand DNA Evolution」, interprets and gives insights into the intrinsic motivation of fitness enthusiasts, bringing about an avant-garde movement, inspiration, concept and development.
The design intends to regenerate the individual-based combination reaction in the fitness experience chain, restore the physical space and the sub-consciousness mind, i.e., the 「Inner summoning」of individuals.
It is the topology, activation and reflection about future consumption value and the prototype of commercial entities.