IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Share on Social Media
The Great Gatsby 100th Anniversary Gift Set Design,  | International Design Awards Winners
The Great Gatsby 100th Anniversary Gift Set Design,  | International Design Awards Winners
The Great Gatsby 100th Anniversary Gift Set Design,  | International Design Awards Winners
The Great Gatsby 100th Anniversary Gift Set Design,  | International Design Awards Winners
The Great Gatsby 100th Anniversary Gift Set Design,  | International Design Awards Winners
The Great Gatsby 100th Anniversary Gift Set Design,  | International Design Awards Winners
The Great Gatsby 100th Anniversary Gift Set Design,  | International Design Awards Winners

The Great Gatsby 100th Anniversary Gift Set Design

UniversitySchool of Visual Arts
Lead DesignersCongfei Zou
Prize(s)Gold in Print / Packaging
Entry Description

How to use a special design form to lead audience commemorate The Great Gatsby book 100th anniversary publication, and remember each character in the book?

As the designer, I selected four things that best represent the four characters: Red wine, Cigars, Dark chocolate and Perfume. While the audience are having them, they will intuitively can feel their taste, smell, even temperature, just like they are talking with these characters, vividly and clearly. The package design start with the logo design, which also are designed based on their personalities.