The story of love and friendship is changing is characteristics. For more and more people, it is a story of a person and their phone. This zine has been created to communicate the wrongness of this concept and to get people to look up from their phones to experience the moments with their loved ones. The illustrations were created by joining hand-drawn illustration and computer graphics, and the A6 zine can be unfolded into an A3 poster. The text was designed to confuse the reader a little - to let them figure out the issue themselves, so the whole message resonates a little more.
Kat Kopecka is a marketer and designer in Melbourne, Australia. She comes from a strong marketing background but her true love is graphic design and user experience. Kat believes that purposeful design can improve our lives significantly and has the power to create strong emotions and lasting relationships with brands. In her free time, she likes to eat, run (so she can eat some more), and contemplate the quirkiness of human nature.
Creative Communication Award 2024: Winner (Integrated campaigns)
Victorian Premier’s Design Award 2023: Finalist (Student design)
Creative Communication Award 2023: Winner (Books)
Creative Communication Award 2023: Winner (Other Print)