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La Tomatina Festival Event Rebranding,  | International Design Awards Winners
La Tomatina Festival Event Rebranding,  | International Design Awards Winners
La Tomatina Festival Event Rebranding,  | International Design Awards Winners
La Tomatina Festival Event Rebranding,  | International Design Awards Winners
La Tomatina Festival Event Rebranding,  | International Design Awards Winners
La Tomatina Festival Event Rebranding,  | International Design Awards Winners
La Tomatina Festival Event Rebranding,  | International Design Awards Winners
La Tomatina Festival Event Rebranding,  | International Design Awards Winners
La Tomatina Festival Event Rebranding,  | International Design Awards Winners
La Tomatina Festival Event Rebranding,  | International Design Awards Winners
La Tomatina Festival Event Rebranding,  | International Design Awards Winners

La Tomatina Festival Event Rebranding

UniversitySavannah College of Art & Design
Lead DesignersRegina La O
Prize(s)Silver in Print / Corporate Identity - rebranding, Bronze in Print / Logos, Trademarks and Symbols, Silver in Print / Print Advertising
Project LinkView
Entry Description

The marketing and branding redesign is an attempt to bring in more tourists to less commercial areas of Spain, to support and bring revenue to local business owners, market the event to accommodate families, and bring more international recognition to Buñol. The re-design incorporates a more united & energizing personality to the event, reinforced by the comedic tone of the print advertisements. The identity is carried throughout the different touch points of the event, including a re-organization of their website's site map and information, event giveaway materials, and the added event app.

Bio

I'm an interdisciplinary designer, and recent graduate from the Savannah College of Art & Design. With a BFA major in Graphic Design and a minor in Motion media, I enjoy designing for both print and digital platforms— believing that neither is more important than the other, but that both can be integrated to create powerful solutions. I have a very international background and consider myself a third-culture kid, I’ve been exposed to many different cultures, religions and people. I believe this is an important part of my own process in creating human-centred design.