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Rooblee 360-Degree Bicycle Safety Reflector, Rooblee Ltd | International Design Awards Winners
Rooblee 360-Degree Bicycle Safety Reflector, Rooblee Ltd | International Design Awards Winners
Rooblee 360-Degree Bicycle Safety Reflector, Rooblee Ltd | International Design Awards Winners
Rooblee 360-Degree Bicycle Safety Reflector, Rooblee Ltd | International Design Awards Winners
Rooblee 360-Degree Bicycle Safety Reflector, Rooblee Ltd | International Design Awards Winners
Rooblee 360-Degree Bicycle Safety Reflector, Rooblee Ltd | International Design Awards Winners
Rooblee 360-Degree Bicycle Safety Reflector, Rooblee Ltd | International Design Awards Winners
Rooblee 360-Degree Bicycle Safety Reflector, Rooblee Ltd | International Design Awards Winners
Rooblee 360-Degree Bicycle Safety Reflector, Rooblee Ltd | International Design Awards Winners

Rooblee 360-Degree Bicycle Safety Reflector

CompanyRooblee Ltd
Lead DesignersPhilip Clayton
Design TeamAllan Clayton
Project LocationNorthern Ireland
Prize(s)Gold in Outdoor And Exercise Equipment / Bicycle and bicycle accessories
Entry Description

True reflectivity in conventional designs can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights. Rooblee resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces. This is complimented by a flexible mounting system which utilises the cyclist's motion to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance systems.