Share on Social Media

Advanced Gravity Casing, KENDA RUBBER IND. CO., LTD. | International Design Awards Winners

Advanced Gravity Casing

CompanyKENDA RUBBER IND. CO., LTD.

Lead DesignersCHEN,HUNG-YIN

Prize(s)Bronze in Outdoor And Exercise Equipment / Bicycle and bicycle accessories , Gold in Design For Society / Design for Society

Entry Description

The Advanced Gravity Casing (AGC) is latest innovation for professional downhill riders. The series tires' construction are jointly developed and tested by professional teams in consideration of various user experiences. A strip of Kenda Vector Shield (KVS), a lightweight woven aramid material, is built in under the tread area and along the sidewalls to protect the tire from cuts and punctures. KVS offers nearly three times more cut resistance than standard protective materials. A 20 mm apex along the bead prevents pinch flats and burping. AGC is our lightest and strongest gravity casing.

Awards and Prize

2022 iF Design Award
2022 TAIPEI CYCLE d&i awards
2022 Taiwan Excellence Award
2022 Golden Pin Design Award
2021 International Design Awards（IDA）
2021 TAIPEI CYCLE d&i awards(by iF)
2021 The Good Design Awards