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Arte Cafe Identity Design, | International Design Awards Winners
Arte Cafe Identity Design, | International Design Awards Winners
Arte Cafe Identity Design, | International Design Awards Winners
Arte Cafe Identity Design, | International Design Awards Winners
Arte Cafe Identity Design, | International Design Awards Winners
Arte Cafe Identity Design, | International Design Awards Winners
Arte Cafe Identity Design, | International Design Awards Winners
Arte Cafe Identity Design, | International Design Awards Winners
Arte Cafe Identity Design, | International Design Awards Winners
Arte Cafe Identity Design, | International Design Awards Winners

Arte Cafe Identity Design

UniversitySavannah College of Art and Design
Lead DesignersSCAD Student Designer
Design TeamHye Jung Kim
Prize(s)Silver in Print / Corporate Identity - rebranding, Silver in Print / Logos, Trademarks and Symbols
Entry Description

Arte is a local coffee shop near in Atlanta, Georgia. The name of café reminds me a lot of artistic mood for the image since Arte means “art” in French. For a new identity of Arte, I definitely wanted to give creative vibe also some of the playfulness into a mark and the color palette. I came up with a lot of sketches, but I finalized back to the shape of a mug since the purpose of the logo has to be recognized by people as a coffee shop. By not using the digital font and using handwritten calligraphy to give more feeling of freedom and aesthetic.