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Rite Aid Pharmacy,  | International Design Awards Winners
Rite Aid Pharmacy,  | International Design Awards Winners
Rite Aid Pharmacy,  | International Design Awards Winners
Rite Aid Pharmacy,  | International Design Awards Winners
Rite Aid Pharmacy,  | International Design Awards Winners
Rite Aid Pharmacy,  | International Design Awards Winners
Rite Aid Pharmacy,  | International Design Awards Winners
Rite Aid Pharmacy,  | International Design Awards Winners
Rite Aid Pharmacy,  | International Design Awards Winners
Rite Aid Pharmacy,  | International Design Awards Winners
Rite Aid Pharmacy,  | International Design Awards Winners

Rite Aid Pharmacy

UniversityMaryland Institute College of Art
Lead DesignersJanny Ji
Design TeamMentor: Jennifer Cole Phillips
CreditsPhoto by Janny Ji
Prize(s)Bronze in Print / Corporate Identity - rebranding
Project LinkView
Entry Description

This branding system targets the pharmaceutical arm of Rite Aid, where complex, visually chaotic language and graphics often confuse the buyer.

Employing visceral translations of physical symptoms and illnesses, this series of packaging aims to deliver clear, simple, and intuitive visualizations of gas, migraines, and diarrhea through distilled illustration and typography.