IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
We inspired by National Geographic Turkey brand’s iconic yellow border which is a portal, a threshold of the next chapter of humanity, as a communication tool. Starting from this point of view, we used a picture frame and created a contradiction between today and future by showing green, watery and brown, droughty areas together. In the key art, Gökhan Özoğuz had the picture frame in his hands in front of today’s green and watery area. On the other hand, the droughty area inside of the frame symbolized the possible dark future without water.