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25 LİTRE, YER Creative | International Design Awards Winners
25 LİTRE, YER Creative | International Design Awards Winners
25 LİTRE, YER Creative | International Design Awards Winners

25 LİTRE

CompanyYER Creative
Lead DesignersBerkcan Okar
ClientFOX NETWORKS GROUP TURKEY, RECKITT BENCKISER TURKEY
Prize(s)Gold in Print / Key Art
Project LinkView
Entry Description

We inspired by National Geographic Turkey brand’s iconic yellow border which is a portal, a threshold of the next chapter of humanity, as a communication tool. Starting from this point of view, we used a picture frame and created a contradiction between today and future by showing green, watery and brown, droughty areas together. In the key art, Gökhan Özoğuz had the picture frame in his hands in front of today’s green and watery area. On the other hand, the droughty area inside of the frame symbolized the possible dark future without water.