IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
When we are babies we approach all objects with virgin eyes, free from concepts and associations. For example, viewing a chair for the first time we probably start by perceiving the shape, structure or color. When we grow up our experience increasingly restricts our imagination of how a chair can look like.
As an artist and designer I want to create objects from a baby’s perspective.
The more in-depth purpose of the collection is to inspire to strive for creative "otherness", as a response to the contemporary "forced" fashion cycle where imitation has replaced innovation.