Loveland is one of the most renowned Dutch dance festivals. To stand out within the increasingly crowded festival calendar we developed a new visual identity and campaign-style.
The logo focusses on the letter ‘L’, which functions as a frame to the Loveland landscape. For the campaign, we revived the famous Loveland symbol, the butterfly. Its silhouette can materialize into different substances, energies and representations so it can be adapted for other events organized by Loveland, for example during Kingsday and Amsterdam Dance Event. This way every event gets its own ‘butterfly’.
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