HAN is one of the largest Dutch universities of applied sciences offering education to more than 30,000 students and promotes ground-breaking insights and collaborations that can push the needle of society and academia forward.
The new visual identity and logotype embodies this push forward, this movement, this springboard, encouraging students to grow and advance. The identity can be applied in a flexible and multifaced way which enables HAN to create the most impact with the least means; disrupting the world of academia with a visual expression that stands out in its elegant simplicity.
Total Design is an independent creative agency, populated by a diverse and devotedgroup of strategists, storytellers, designers, marketeers and digital developers. We believe in independent thinking, a holistic view on design and a human-centric approach. This total design-mindset enables us to build emotionally relevant and impactful brands and communication. We were founded back in 1963 by some of the most progressive thinkers of its time. We continuously challenge ourselves to live up to this legacy and philosophy, driving positive change and shaping good business for our clients.
ADCN Awards, European Design Awards, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards