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Adobe 100 Hooper, Media-Objectives | International Design Awards Winners
Adobe 100 Hooper, Media-Objectives | International Design Awards Winners
Adobe 100 Hooper, Media-Objectives | International Design Awards Winners
Adobe 100 Hooper, Media-Objectives | International Design Awards Winners
Adobe 100 Hooper, Media-Objectives | International Design Awards Winners
Adobe 100 Hooper, Media-Objectives | International Design Awards Winners
Adobe 100 Hooper, Media-Objectives | International Design Awards Winners
Adobe 100 Hooper, Media-Objectives | International Design Awards Winners
Adobe 100 Hooper, Media-Objectives | International Design Awards Winners
Adobe 100 Hooper, Media-Objectives | International Design Awards Winners

Adobe 100 Hooper

CompanyMedia-Objectives
Lead DesignersJoe Lawton, Principal
Design TeamAllison Rokusek, Katarina Gois, Vivian Jones, Shane Hendry, Simone Shafer, Jacob Goble, Chris Fato
ClientAdobe
CreditsPhoto: Media-Objectives
Prize(s)Bronze in Print / Wayfinding & Environmental Graphics
Entry Description

The wayfinding system at 100 Hooper, Adobe’s new workplace in San Francisco, is based on a story of color that creatively organizes horizontal and vertical circulation while integrating ‘destinations’ or ‘zones’ with art. Keeping in line with the company’s ethos, everything is designed to be ‘globally consistent and locally relevant’. Custom designed wall graphics throughout the office reflect Adobe’s brand, culture and products while also supporting the wayfinding system by incorporating and complementing the color zone its located within.