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DODOLI, Midnight Design | International Design Awards Winners
DODOLI, Midnight Design | International Design Awards Winners
DODOLI, Midnight Design | International Design Awards Winners
DODOLI, Midnight Design | International Design Awards Winners
DODOLI, Midnight Design | International Design Awards Winners
DODOLI, Midnight Design | International Design Awards Winners
DODOLI, Midnight Design | International Design Awards Winners
DODOLI, Midnight Design | International Design Awards Winners
DODOLI, Midnight Design | International Design Awards Winners
DODOLI, Midnight Design | International Design Awards Winners
DODOLI, Midnight Design | International Design Awards Winners

DODOLI

CompanyMidnight Design
Lead DesignersI Chan Su
Design TeamYi Gu
ClientDODOLI
CreditsPhoto by Shang Yun Chien
Prize(s)Bronze in Print / Corporate Identity
Entry Description

DODOLI is a Korean tofu pot brand located in Taipei alleyway, named because of South Korea's ancient mountain god "두두리", and the raw material"tofu" from tofu pot is made of soybean plants. The above two as the link point can add the cultural implication to the brand. There is no specific figure about "두두리” in history, therefore, "deer" is chosen as the outline, together with the body composed of stems and leaves, the combination of the two is used to represent the appearance of god "두 두 리", which is also applied to trademark and Key Visual.