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#UsToo Sexual Assault Awareness Campaign, Fenway Health Communications Department | International Design Awards Winners
#UsToo Sexual Assault Awareness Campaign, Fenway Health Communications Department | International Design Awards Winners
#UsToo Sexual Assault Awareness Campaign, Fenway Health Communications Department | International Design Awards Winners
#UsToo Sexual Assault Awareness Campaign, Fenway Health Communications Department | International Design Awards Winners
#UsToo Sexual Assault Awareness Campaign, Fenway Health Communications Department | International Design Awards Winners
#UsToo Sexual Assault Awareness Campaign, Fenway Health Communications Department | International Design Awards Winners
#UsToo Sexual Assault Awareness Campaign, Fenway Health Communications Department | International Design Awards Winners
#UsToo Sexual Assault Awareness Campaign, Fenway Health Communications Department | International Design Awards Winners
#UsToo Sexual Assault Awareness Campaign, Fenway Health Communications Department | International Design Awards Winners

#UsToo Sexual Assault Awareness Campaign

CompanyFenway Health Communications Department
Lead DesignersErica Sawyer
Design TeamElizabeth Gruber, Erica Sawyer
ClientFenway Health Violence Recovery Program
CreditsBren Cole (Social Media) Jay Lamotte (Marketing)
Prize(s)Gold in Multimedia / Online Advertising Design
Project LinkView
Entry Description

Fenway Health’s #UsToo campaign seeks to raise awareness around the unique experiences of LGBTQ sexual assault survivors while promoting our Violence Recovery Program. This statewide initiative leverages a range of MBTA advertising, radio, digital and print ads, and social media outreach.

#Ustoo went viral digitally in under two weeks, reaching more than 26,000 people, with 2.8K people interacting with the content. Additionally, a partner organization of #MeToo founder Tarana Burke, has reached out to us about the possibility of partnering.

Sites:
fenwayhealth.org/ustoo
https://bit.ly/2D