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Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners
Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners
Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners
Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners
Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners
Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners
Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners
Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners
Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners
Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners
Pacers Running Club 40th Anniversary, The Cabinet | International Design Awards Winners

Pacers Running Club 40th Anniversary

CompanyThe Cabinet
Lead DesignersMalou Ko
ClientPacers Running Club
Prize(s)Bronze in Print / Key Art
Project LinkView
Entry Description

We wanted to create a refreshing and joyful look and feel and also to have something rare from the running world; so we suggested to have infographic with simple and bold lines for the style. Each of the competition key visual has a different layout and elements inside but the overall look will be united. We have different icons and symbols of running and Chinese New Year to illustrate the message. For the title of the Run, we did a little treatment in hiding the "2018" in the Chinese words "新春跑 (Chinese New Year Run)" to make it unique for that year only.