Shanghai Yu Yuan, named after the fabled historic gardens in Shanghai, celebrates Shanghai’s finest culinary traditions with its sophisticated menu and exquisite design. We created a brand that can incorporate the traditional Oriental elements yet giving a modern interpretation. The logo design is a Chinese calligraphy inspired by the diversity styles of the original Yu Garden. The smooth strokes give an elegant yet playful feeling. The key visual is inspired by the popular new year wood block prints in Shanghai in 1900s, wishing everyone who come to our restaurant can enjoy a wonderful time.