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Red Envelopes/hóngbāo,  | International Design Awards Winners
Red Envelopes/hóngbāo,  | International Design Awards Winners
Red Envelopes/hóngbāo,  | International Design Awards Winners
Red Envelopes/hóngbāo,  | International Design Awards Winners
Red Envelopes/hóngbāo,  | International Design Awards Winners
Red Envelopes/hóngbāo,  | International Design Awards Winners
Red Envelopes/hóngbāo,  | International Design Awards Winners
Red Envelopes/hóngbāo,  | International Design Awards Winners
Red Envelopes/hóngbāo,  | International Design Awards Winners

Red Envelopes/hóngbāo

UniversityNational Taiwan University of Science and Technology
Lead DesignersJialing Li
Prize(s)Gold in Print / Direct Mail, Bronze in Other Graphic Designs / Other Graphic designs
Project LinkView
Entry Description

In Chinese tradition, slender red envelopes are not only for holding new year lucky money, which serves to ward off evil spirits, but also to convey fest wishes, which is the true significance of red envelopes. What I try to create, is a work that can add more meaning and creativity to this traditional and meaningful custom. These four Chinese phrases all convey warm and friendly meanings and represent good wishes. The designs incorporated elements of traditional lucky symbols, including ancient Chinese copper coins, peony and auspicious cloud, into the representation of Chinese characters.