A lot of people like beer but not always the way it looks.
However the purpose of this project was to create a beer package that could tell a story. 529 is a beer inspired on those that work from 9am to 5pm and drink from 5pm to 9pm. There's always a reason for drinking, from love affairs, money, job problems, celebration, Weekend etc. This beer packaging tells people's stories and the 4 pack comes with a marker that will let you tell your story too.