Chinese Paper Cutting Typography Design/ Identity

This is a Typeface Design project made of the inspiration of the Chinese traditional Paper-cutting. With it's long history and elegant technique, the Chinese paper-cutting is treasured for it's highly artistic and practical appeal. Featured China Red, the red Chinese paper-cutting is a symbol of joy and happiness. Being a Chinese designer based in New York, I am so attracted to the exquisite elegance of traditional Chinese paper cuttings. I am proud of my own culture and enjoyed every process of this project.

Xi Alice Zong is an award-winning graphic designer, now the senior graphic design lead at Apple Inc, California.

With MFA degree, AIGA member and member of ADC-New York and Tokyo Art Directors Club, Alice is focusing on Graphic design, Digital design and Branding, Typography, Packaging, Web and App Design.

Passionate of design, present and support creative concepts. Proficient with Adobe Creative Creative Suite. Worked in a very systematic and diligent manner. Alice Zong is dedicated to developing designs and branding with a conviction to quality.

• 2020/2021 Golden A'Design Awards & Competition
• 2020 Golden Indigo Design Awards
• 2020 Silver Indigo Design Awards
• 2020 DNA Paris Design Awards
• 2018/2019 Bronze A'Design Awards & Competition
• 2018 IDA, Silver
• 2018 IDA, Honorable Mention
• 2018 GDUSA - 55th Annual American Graphic Design Awards
• 2016 GDUSA - 53th Annual American Graphic Design Awards
• 2013 Excellent Award - The 13th National UniversityDesign Competition
• 2013 Platinum - The 6th National Design Grand Prix