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Self Branding – KATO design,  | International Design Awards Winners
Self Branding – KATO design,  | International Design Awards Winners
Self Branding – KATO design,  | International Design Awards Winners
Self Branding – KATO design,  | International Design Awards Winners
Self Branding – KATO design,  | International Design Awards Winners
Self Branding – KATO design,  | International Design Awards Winners

Self Branding – KATO design

Lead DesignersSayo Kato
Prize(s)Silver in Print / Stationery
Entry Description

Simple, Dynamic and Rational. These are the keywords that I keep in my mind as a designer, and I branded myself to represent these elements.
The logo and its applications give feeling of modern and inorganic which are the style and material I often find attraction in design. Also, I always try to give my designs just “one more thing” such as surprise, playfulness or mystery. The red triangle on "A" conveys this “one more thing” idea. The color of red express my passion for design as well.