Standard Chartered International Graduate Programme (IG) BankLab Campaign 2014-15

CompanyThe Cabinet
Lead DesignerMalou Ko
Design TeamThe E3 team including Emma Reynolds, Jared King, Liz Kreuger, Laura Winch, Ankita Roy, Louisa Wai, Jennifer Kong
ClientStandard Chartered
Prize(s)2nd Place in Print / Collateral Material
Entry Description

The Banklab campaign is to invite students to come visit their bank as they claim they have the best working environment among all other banks, and to carry on with the brand belief "Here for Good". We gave out secret letters and plastic test tubes around the universities campus in the world, inviting students to apply the BankLab programme. On the creative direction, we used laboratory elements to explain what is the function of a bank in graphic presentation in perspective. We wanted to arouse curiosity among students and let them explore what the programme is.