This works are all about lyft which is interior, exterior, banner and package. I used their on color that pink and violet(navy-blue) because those colors are their signature. One of their signatures is mustache so I made a shape of mustache and map pin with cars. They ride people to destination. That's why I used cars for making shapes. Those cars made lyft which means you are lyft. I have two targets, one of targets are riders(drivers) and another target is user who use lyft as transportation. Lyft give a mustache to best drivers. The packaging is for drivers.