Studio Yolk is a fresh-established design studio founded by three passionate graphic designers from New York City. The project is to brand our own studio, build a logo and official identity of the brand. The color of the logo stands for the idea of yolk; core, significant, and important. It symbolizes our creativity and passion. The logo well represents for the image and purpose of the studio, stands out on any color or material backgrounds. Also it is fun to play with, easy to fill an image in or to animate and make people curious about what the Studio Yolk is and who we are after seeing it.