This video is part of a bigger rebranding project, it celebrates the joy of learning English, as it is often portrayed as dry academic process for the Chinese young. We used real students and teachers instead of professional actors, as we want to express the honesty of the brand spirit, and the truest interaction between them. Casting is deliberately racially diverse, challenging the current market perception that only caucasians are native speakers, which is not the case in reality. Different combination of words with the LE logo is key in overall branding.
We are a cross-disciplinary design agency focussed on creating seamless design solutions for our clients.
Behind every design brief is a business challenge. We investigate into the very nature of the challenge, analyze the competitive landscape and best-in-class precedents, before disrupting the norm with design solutions across relevant touchpoints.
From the intangible to the tangible. From the very small to the very big. Branding, interior, architecture, masterplanning, landscaping, marketing communication, PR event, exhibition; jobs we've been hired to do but the end solutions are much less defined and more effective.