Allenamente

Lead DesignerWilliam Raineri
Design TeamSimone Podavini
ClientMondadori
Prize(s)2nd Place in Print / Posters
Entry Description

For Mondadori we have designed a multi-subject campaign.
The goal was to announce the 25% discount on the bookline “Oscar Mondadori”.
Target: all cultural levels, all ages, from readers to casual readers trying to amplify the message to the millennial generation.
Our goal was to stand out in a high-exposure market with an impressive, engaging and uncompromising campaign.
"Allenly," the provocation of dualism "to be and appear" and the opportunity, with great discounts, to shape their minds.

Awards and Prize

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