Co-Branded Credit Card by Guangzhou Bank and China Mobile

The credit cards are targeting the young generation with its privilege for mobile network users. Popular visual language of the digital age such as signal and hashtags are adopted to communicate with their target consumers. For the promotion material we use an overlay composition, putting printed materials against the mobile devices to make a visual and conceptual contrast. We want to share our critical thinking about tradition vs modern and on virtuality vs reality, hoping to touch the young generation as they are born and raised in the new era of communication revolution.

Founded in 2010 in Guangzhou, Leaping Creative is one of China’s pioneering design firms specializing in brand experience design. We provide visual identity and spatial design services for leading brands across diverse industries. With teams in Guangzhou and Shanghai, our talented designers excel in brand strategy, visual animation, interior architecture, interactive installations, and material innovation. By leveraging interdisciplinary design and cross-domain expertise, we craft unique, consumer-focused experiences that align with strategic brand goals.