Shenzhen World Brochure

CompanyDongdao Creative Branding Group
Lead DesignerDongdao
Design TeamDongdao Creative Branding Group
ClientShenzhen Zhaohua Int'l Exhibition Operation Co., Ltd.
Prize(s)2nd Place in Print / Books
Entry Description

Shenzhen World identity was created from the concept of ‘galaxy’, ‘starlight’ and ‘ocean wave’. Inspired from the convergence of oceanic and forestry culture with economic advantages, we utilized varying graphics from the logo elements. Diversity and personality are conveyed through simple elements. The brochure outline appears like wave or ripple formed through die cutting, which tallies with the architectural features and brand gene. Using auxiliary graphics and traditional Chinese characters - binding by stitching was applied - symbolizes the inheritance from traditional Chinese culture.


Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Awards and Prize

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.