CompanyCindy Tan
Lead DesignerCindy Tan
Prize(s)2nd Place in Print / Books
Entry Description

Chinese medicine originated over 2000 years ago. Modern techniques have slowly been integrated into the traditional practice but there is still no modern representation of Chinese medicine. Many people are reluctant to learn about the practice because their perception is greatly influenced by how dull and bland the content is presented. The aim of this book is to capture the interest of all ages by depicting a more modern design, reinforcing the idea of merging the old with the new. The use of textures and interactivity awakens the senses to fully experience the depth of Chinese medicine.