HYreCON TRILOGY will be exploring the creative vision developed by the designer by revisiting the design language and the DNA of the fashion house, which became known for ‘honing a new vocabulary of fashion’ with a new perception of the 21st-century woman. She is more interested in the clothes that she wears and not the image she projects. The first instalment of the HYreCON trilogy will revisit the generic garments that the designer likes to explore and morph them into new hybrids, mixing fragment of tailored tuxedo with endless possibilities and variants of shirt-t-shirts.
London based Dahish designer Jens Laugesen is know for a conceptual approach to fashion and became an exponent of conceptual luxury with the eponymous brand that was part of London Fashion Week form 2002-08. The multiple award winning designers collections were sold in high profile stores around the world and his design are today part of the collections of V&A, Musee de la Mode Paris, FIT New York and Design Museum Denmark. Most recently he won the Danish Arts Foundation support which allowed him to re/launch the eponymous brand in London Fashion Week with a new HYreCON trilogy.
2017 / DANISH ARTS FOUNDAITON, Bursary to develop a collection.
2014 / STANLEY PICKER AWARD, Shortlisted finalist, Kingston University London
2008 / DESIGNER OF THE YEAR Award at DANSK Fashion Awards in Copenhagen
2007/08 / BFC FASHION FORWARD Award, London. Won for 2 consecutive seasons SS08, AW0809
2006 / ANDAM FASHION AWARD, Paris. With financial support from L'OREAL & LVMH Group
2005 / DTB DANISH TEXTILE FEDERATIONS Bursary
2003/04 / CENTRAL SAINT MARTINS DESIGNER IN RESIDENCE AWARD by Merchant Tailors Corporation
2002 / BFC NEW GENERATION Award supported by TOPSHOP, won for SS03, AW0304 and SS04
2002 / FASHION EAST AWARD sponsored by CHANNEL 4 TV for AW0203.
2018 / STORE STUDIO London Fashion Week, HYreCON 01 installation
2009 / GOTHIC COUTURE, FIT Fashion Institute of Technology, New York.
2007 / INTERIØR 01, UCAD Musee de la MODE, Le Louvre, Paris
Individual exhibiton in Paris Fashion Week - ANDAM Award.
2007 / DESIGN BIENALE, Koldinghus Museum, Danmark
2005 / ANNA PIAGGI FASHION-IOLOGY på Victoria & Albert V&A i London
2004 / UNIK DANISH FASHION, Gewerbemuseum, Switzerland
2004 / HYBRID RECONSTRUCTION, Danish Design Center , Copenhagen.
2003 / UNIK DANISH FASHION, Danish Design Centre, Copenhagen.
2003 / FAITH IN CHAOS film with Nick Knight, SHOWstudio, London.