Fresh Island Festival

CompanySize Agency
Lead DesignerMarko Cvijetic
Design TeamMarko Cvijetic, Jurica Koletic
ClientFresh Island Festival
Prize(s)3rd Place in Multimedia / Website Design
Entry Description
We developed and executed a re-branding strategy with focus on the brand’s central touch-point - a new website. Objective was to design visual and verbal language to provide an experience that will highlight several key features of this unique Hip Hop & RnB festival. The festival is also a holiday experience, it brings Hip Hop & RnB artists only, and it takes place in open-air clubs. This gives the festival a special atmosphere and a narrowly defined target audience, which allows us to use authentic visual and verbal language that resonates with this specific subculture.