Decathlon Sports on the Beach

Lead DesignerRoss Connard
Design TeamRoss Connard, Beau Higgins, Nora Karakaya, Fatih Melek
ClientDecathlon
Prize(s)3rd Place in Multimedia / Online Advertising Design
Entry Description

Appealing and eye-catching, an inviting beach scene sets the stage for powerful retail marketing and a resonant call-to-action, “Sports on the beach is great, come on!” Playing on the classic Turkish summer phrase, “The water’s great, come on in!” the work evokes good times, displaying a range of products in an attractive, colorful symmetry. Rolled out across several product lines, with copy like, “Shade on the beach is great, come on!” this e-mail and social media campaign ran all summer generating strong engagement and open rates of up to 40% for discount sporting goods retailer Decathlon.