Why use yesterday’s thinking for tomorrow’s challenges? From Amazon to Apple, Whole Foods to Harley Davidson, we all have strong connections to the brands we love. Yet in recent years, approaches to branding have stagnated, relying on models, structures, and thinking from decades ago. Approaches to branding must evolve if they are to survive. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish your brand, connect with your consumers and expand your market presence—all while increasing sales and consumer satisfaction.