Come travel with Castel

Lead DesignerEleonora Lam
Design TeamArthur Kuipers, Eleonora Lam
ClientCastel Freres SASĀ 
Prize(s)2nd Place in Multimedia / Online Advertising Design
Entry Description

Key objectives: Create a lucky draw campaign website with a suiting design to showcase that Castel is a French wine importer and the price to be won are 2 return tickets to Thailand.
Market challenge: French wine importer Castel challenged WECREATE to design a online advertising website to promote their lucky draw campaign. The main aim of the campaign-website was to improve brand awareness for the company in Hong Kong. In the ever expanding Hong Kong wine market Castel was looking for a way to stand out and improve brand visibility.