101 lounge is a famous high end club in Beijing, which focused on providing high end private exchanges for quality customers. We need to reflect the brand's temperament on logo and reject vulgar luxury, so the designer team choose black, white and gold as the core color, and logo adopts a unique custom font. The choice of the black and gold to make the logo a wider application scenarios, compared with the traditional rough club, exquisite custom font strokes exquisite, contrast between letters, revealing more luxury and elegant temperament to make the logo stand out instead.
Calx Station® is a beyond and advanced Brand & Digital Marketing service group in China. Calx Station® was founded in 2011, Beijing, China. With in huge brand marketing and digital marketing experience, we had successful served for over 100 Asian clients and brands in 15 industries.