Yad Vashem Dinner Invitation

Lead DesignerJaclyn Pearson
ClientAmerican & International Societies For Yad Vashem
Prize(s)3rd Place in Print / Direct Mail
Entry Description

An elegant, tri-fold invitation with an insert & RSVP card designed for a gala held in NYC in remembrance of the Holocaust & in honor of those who made significant contributions in its education & awareness in 2017. The theme was "Carry the Torch"—a tribute to the continuing education. A minimalistic approach was taken for the iconography with a simple torch and flame design, coupled with a powerful, vibrant image of an artistic rendering of "fire". We felt that not only was this image attention grabbing but also carried a meaningful symbolism of finding the beauty amidst negativity.


Advantages is a purpose-driven design, marketing and branding agency whose work builds the powerful brand experiences that move people to act. Founded in 1992, Advantages has since expanded its business and expertise into its Purpose Discovery™ branding, marketing strategy, print and production, and brand management. Lead by CEO and founder, Fran Biderman-Gross, the Advantages team holds over 20 years of experience in getting companies noticed. Through powerful campaigns and purpose-driven marketing, Advantages inspires action and generates passionate brand followers of their clients.

Awards and Prize

AVA Digital Awards: 1 Platinum Award and 3 Gold Awards
MarComm Awards: 1 Platinum Award and 1 Gold Award
Hermes Awards: 2 Platinum Awards and 1 Gold Award
W3 Awards: 1 Gold Award and 2 Silver Awards
PPAI Pyramid Gold Award
Inc. 500 Award Winner