Go. Brand Identity

CompanyJoba Design
Lead DesignerJoba Design Team
Design TeamMason Peterson, Rebekah Seiler, Dale Mina, Tyler Wright, Kevin Jones, Alex Barrette, Robyn Jones
Prize(s)3rd Place in Print / Corporate Identity
Entry Description

GO is a new Collegiately Licensed merchandise brand with over 30,000 products sold. We wanted to design a brand identity that would work fluidly with the dynamic nature of the products and its applications. The main mark is a ‘g’ monogram that rotates to form the word ‘GO’ becoming a part of the product identification system. The primary GO mark appears on various products as well as collateral (tags, packaging, etc.).