We were hired to redesign Artiman Venture's website. The Artiman triangle left us with an ample scope for interpretation and adaptations. It signifies the coming together of the Whitespace Idea, the Investment, and the Network that actually helps launch the whitespace invention into the world market. The central concept of the triangle was to play with the “A” of Artiman to build a lattice-work to suggest many investments. We also focused on highlighting the investors as their portfolio, as the portfolio was an important aspect for companies to seek investors.