IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Share on Social Media
Pine'Elf'Le Holiday Promotion, Test Monki | International Design Awards Winners
Pine'Elf'Le Holiday Promotion, Test Monki | International Design Awards Winners
Pine'Elf'Le Holiday Promotion, Test Monki | International Design Awards Winners
Pine'Elf'Le Holiday Promotion, Test Monki | International Design Awards Winners

Pine'Elf'Le Holiday Promotion

CompanyTest Monki
Lead DesignersSuzy Simmons
Design TeamGabby Nguyen, Sofi Cruz, Sarah Wright, and Brad Petak
ClientLocal Smile Co. Pediatric Dentistry
Prize(s)Silver in Print / Self-Promotion
Entry Description

Local Smile Co. Pediatric Dentistry asked us to design their 2017 Holiday Promotion. We decided to do a fun twist on the 'Elf on a Shelf'. Their logo contains a pineapple so we named the elf "Pine'Elf'le. He was dressed in on-brand colors of black and yellow. He was delivered by mail in an oversized holiday card with a North Pole scene on the inside.

Bio

Test Monki is a world-renowned, award-winning brand consultancy & strategic design firm that specializes in creating brand systems and unique brand experiences for our clients. We do a lot of things—testing monkeys is not one of them.