Lead DesignerThe Yona Team
Design TeamRachel Hobart, Sahana Kumar, Hailey Stewart, Fran Wang
Prize(s)2nd Place in Multimedia / Interface Design
Entry Description

Yona (http://www.yonacare.com/) is an initiative to change healthcare, one vagina at a time. We are starting the conversation surrounding the pelvic exam by eliminating taboo and empowering the patient to be in control of their own health journey. Created by frog designers and engineers, and supported by real-world healthcare providers, Yona applies frog’s (http://www.frogdesign.com/) human-centered design approach to understand how the pelvic exam experience can be improved through design for both providers and those in the stirrups.


frog is a global design and strategy firm. Since our early days ushering in the era of personal computing, our rallying cry has been ‘form follows emotion.’ Today our work goes beyond individual forms—we design systems of brand, product, and service—but our focus on emotion remains. We strive to create the world as it should be, and our work results in experiences people love. frog advances the human experience through design.