JO&JOE is a new breed of hospitality, catering to the complex population of Millennials. Its name is schizophrenic – like two ways of seeing the world, of traveling, of partying... Its visual identity, as bright as the sun, is versatile and adapts to each city. The semantic territory is thought like a punchy and witty conversation, between two friends who love to contradict each other! Finally, the graphic territory is creatively eclectic, fueled with witty catchphrases and funny pictograms.
Case study: https://vimeo.com/212738385