Key Visual of Thavma

Lead DesignerChan Kim
Design TeamHo-Kyun Jung, Oh-Seop Kwon, Sang-Kyu Lee, Hye-Sun Son,
Prize(s)3rd Place in Print / Key Art
Entry Description

'THAVMA' is a design that leads the fashion trends and made of high quality materials.
Since its launch in 2010, THAVMA is growing continuously representing bag brands in Korea.
The bag is mainly targeted at women aged 25 to 35 and appealed through the way of suggesting the coordination and products suitable for some situation.
More particularly, the illustration image of People and backgrounds on some situations were created using perils with real picture of 'THAVMA BAG'. and it is the key-visual of contents.
This illustration become a big issue stimulating women's emotions on on/offline