Air pollution is the worlds biggest indirect health risk, killing more than 7 million people a year. Today people use surgical, industrial mask made for the industry or simply fashion mask with poor protection. The Airinum urban air mask uses world leading filter technology which comply with industry standards in terms of protection. Through unique exhalation valves and adjustable design the mask is easy to wear and breathe in. The users who before was afraid of protecting them self can now feel empowered through breathing clean air and not ashamed of going around while being protected.